Movistar Ecosystem

2019

 HEAD OF PRODUCT DESIGN & UX RESEARCH @ TELEFÓNICA

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Give coherence to the Movistar apps ecosystem

PRODUCT DEFINITION  |  DESIGN DIRECTION  |  RESEARCH DIRECTION

 

According to our studies with Movistar clients, we had a big problem: clients did not know what products they had contracted for and had numerous problems when using them. The organization in silos of the company, prevented the realization of transversal projects that would give consistency to the customer experience throughout the apps. We propose an experience and project with the aim of finally achieving that premium experience that clients pay for.

The main ecare app "My Movistar" is proposed as the axis to discover the services, in addition to launching projects such as Single sign on, unique customer profile throughout the apps.

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01  / Shared use cases between apps were developed that would give visibility and generate engagement with all apps.

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Modular Design


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All of these modules are customized for clients depending on their interests and context.

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02  / The Ecare application had to continue to maintain the management of the customer's life cycle with their payments and consumption.

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03  / The invoice should also show the clusters of the ecosystem.

Consistent UX

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04  / A single profile shared by all apps was developed.

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05  / We develop a single shared check out as a component for all the company's apps.

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Email: pausansol@gmail.com
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